Meet the Ford Fathom: A New Midsize Electric Truck for the Rio Grande Valley

The all-new Ford Fathom is designed to bring together everyday versatility, flexible truck utility and connected technology. For drivers in Edinburg and across the Rio Grande Valley who are curious about going electric but still want the usefulness of a truck, Fathom is one to watch.

Quick Facts

*Starting MSRP for base model with standard-range battery. Excludes taxes, title, registration and fees.

What Is the Ford Fathom?

Ford Fathom is an all-new midsize electric truck and the first vehicle produced on Ford’s Universal EV Platform. Ford designed it to move comfortably between the workweek and the weekend, combining seating for five adults with flexible storage and modern connected technology.

A Flexible Five-Passenger Truck

Fathom will seat five adults and is projected to offer more passenger volume than a Toyota RAV4. A traditional truck bed and a front trunk—often called a frunk—will provide two distinct cargo areas for everyday items, work gear and weekend plans.

Technology Designed for the Road Ahead

Every Ford Fathom will be BlueCruise capable. Once activated, Ford BlueCruise is a hands-off, eyes-on driver-assistance feature for designated sections of divided highway called Hands-Free Blue Zones. Ford has also announced next-generation BlueCruise integration with Apple Maps, along with Apple CarPlay and Android Auto capability.

Additional Confirmed Features

Ford has announced a large, high-resolution touchscreen, digital-key functionality and bidirectional power capability. Ford has not yet released complete information about how every feature will be equipped or offered.

More Ford Fathom Information Is Ahead

Ford says preorders are expected to begin in early 2027. Estimated driving range, charging details, configurations, production timing and dealership availability have not yet been released. This page will be updated as Ford makes additional information public.

Why the Ford Fathom Could Make Sense in the RGV

Life in the Rio Grande Valley can include commuting between communities, school drop-offs, errands, jobsite needs and weekend travel—all in the same week. With seating for five adults, a traditional truck bed and an additional front trunk, the Ford Fathom is being designed with the flexibility to move between those different demands.

Its announced starting MSRP may also make Fathom an intriguing entry point for RGV drivers considering their first electric truck. Final range, charging, configurations and availability have not yet been announced, and those details will be important when deciding whether any electric vehicle fits your driving needs.

Frequently Asked Questions

What is the Ford Fathom?

The Ford Fathom is an upcoming midsize electric truck and the first vehicle built on Ford’s Universal EV Platform.

How much will the Ford Fathom cost?

Ford has announced a starting MSRP of $28,350 for the base model with a standard-range battery, excluding taxes, title, registration and fees. Final pricing may vary by configuration and is subject to change.

When can I preorder a Ford Fathom?

Ford says preorders are expected to begin in early 2027. Hacienda Ford is not currently accepting reservations or preorders.

What is the Ford Fathom’s range?

Ford has not yet publicly announced the Fathom’s estimated driving range or complete charging specifications. This page will be updated as Ford releases verified information.

Get Ford Fathom Updates From Hacienda Ford

Be among the first to hear when Ford releases additional information about the Fathom, including range, charging, configurations and preorder details.

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Vehicle shown or described is a future product. Features, specifications, pricing and timing are based on information publicly announced by Ford and are subject to change. Starting MSRP for base model with standard-range battery excludes taxes, title, registration and fees. BlueCruise is a driver-assistance feature and does not replace safe driving or driver attention. Availability, activation and other requirements apply. Contact the dealership or visit Ford.com for current information.

Hacienda Ford